BRANDING
The Plan: My brand will be for photography. I will need business cards, letterheads, a website, a logo and format for posters, and a new watermark for my work. The watermark part is especially important, as it must be put on every picture that I take. The intended audience would be young adult clients, most likely female clients as they are my favourite subject. Therefore, the personality of my brand has to be feminine, and I need to use bright colours and ornate patterns on all branding. My watermark needs to be simple, but clean, as it needs to be able to fit a variety of images. The colours for the branding pieces will most probably be baby blue and white, or cotton candy coloured, but the watermark colour will change according to the image, and where it will be placed on the image. I plan on incorporating some sort of silhouette of a girl into my logo, hopefully that will work out.
The two identity system pieces which I chose to make were the business card and the watermark. They will be attached.
Statement: R. R. Photography is all about capturing dreams and transferring them into a form that will last a lifetime. Colour, light, and movement always have a large role in my pictures, as well as a strong feeling of femininity. My style always reflects the season in which the photo is taken, and therefore the background plays as much a role as the foreground. My work is very much centered upon the woman as an art form. I like to portray feelings in my art, and show a model’s “true colours” through their poses, expressions, and surroundings. I have a very stylized method of editing which is unique to myself, and presents colours boldly, while emphasizing light forms and shadows alike. Overall I strive for an image that is visually pleasing, and shows something about the person in it.
Logo thumbnails, Logo, business card, and watermarked pictures will be in the next post,
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