Head Spill

Ya.. this is really really late..... kj

Forgery

Alright, project #2 here... again, sorry bout scanner thing...

kj

Personal Map

So I'm late.... like terribly terribly so, but i had no computer for a while so ha, excuse!
anyway... this is a map of "The Lounge" where i basically spent like 2 months of my life. So you wanted to find me, best bet would be I'm there
(yes, the quality sucks.. but nothing can I do about that.... sorry!!!)
kj

Graphic Design Term 2

So, I haven't been around much.. and won't be around tomorrow as I've been swamped with work by evil colleges. 
Here are a couple things I have. Oh, and the website is slowly in progress, I'm just still a little lost with actions.


HELVETICA QUESTIONS


1.DescribeHelvetica – what are some core visual characteristics of the font?

Helvetica is  a clear typeface. It appears modern and truly expressive in any style (“I love you in bold is intense and passionate, I love you in ultra light is romantic”). The typeface is open to interpretation. It is neutral, smooth and efficient. . There is horizontal “slicing of terminals” (e.g in e, c).





2. Provide a brief history of the typeface. What was so different about Helvetica from other typefaces?

-  Helvetica emerges in 1957 when there is a need for rational typefaces. It was needed to be intelligible and legible, with many uses. It was a step from the 19^th century typeface as it was more machined. It had no meaning in itself, only in the context it was being used in. Originally named Neue Haas Grotesk, they decided to change the name to something easily readable internationally. They suggested the name Helvetisia (latin name of Switzerland where the font was born). It was then decided you shouldn’t name a font after a country so they altered it to Helvetica.





3. Choose one of the people in the film who supported helvetica, explain his/her argument.

Wim Crouwel supported Helvetica. He liked how it [“did] away with manual detailing”. Liked its neutral, clean and universal characteristics.





4. Choose one of the people in the film who dislikes helvetica, explain his/her argument.

Paula Scher disliked Helvetica. She think it connected to corporate culture- persuasively Helvetica, “fascist”, She thought it was too clean like “cleaning a room.” She was morally opposed to it as corporations who sponsored the Vietnam war, were “slathered in Helvetica.” Therefore if you use Helvetica, you are in favour of the war. Iraqi war- Helvetica.





5. Having just watched an entire documentary devoted to a single typeface, what is your position on Helvetica? Explain.

In my opinion, every font has a time and place. Helvetica has been a great universal, clean font that has endless possibilities. It can be a heading font, a logo font or a whole text body font. I personally have started respecting the font more and more for its simplicity because that is the look I try to achieve in my work. Of course, that doesn’t mean I’d overdo it. If every single person used Helvetica in their identities, would there really be any identity at all? It’s a top-notch font, but there isn’t to say there aren’t any other great fonts around. 

FIELD ASSIGNMENT: NUTRITIONAL INFORMATION: ME

I'll submit more later, i promise.

M.L

Field Assignment 3 - Sketch of Friend

thekirbster.

Summative Part 1 (200 marks total)

You will be creating a branded portfolio of your work from a variety of media.

For your portfolio you will need: a logo, identity system, artist/designer statement, 5 chosen pieces prepared and formatted to a consistent size, and a means of containing all of the information (portfolio, book, custom folder etc…). Be sure to allow for expansion in your portfolio as you will be asked to expand it later in the course.

When you submit your portfolio, be sure to include everything labelled, in order.



BRAND (140 Marks)

Planning (30 marks)

Develop a plan for your brand and include: colour choices, style, intended audience, personality, tactile qualities, printing techniques, and media.

Choose 2 identity system pieces (i.e. business card, letterhead, stickers, posters, etc…)



Statement (30 marks)

Continuing from your earlier work in the year, create a 1-2 paragraph statement describing your graphic/artistic/academic/creative practice. The statement should act as a primer to someone who does not know you and help them to understand your approach, your style, and your ideas. The writing should suit your overall brand. The writing needs to be clear and concise



Logo (40 marks)

Develop a logo for yourself This could be created using any medium (paint, drawing, mixed media, sculpture) as long as the final product can be translated into a digital version. Be sure to design something that is unique to you.

Create 10 thumbnail sketches of your logo. Choose the approach you want to take. Create a finished version of your logo in any medium. If your finished logo is not digital, digitize it (photograph or scan it, recreate it in Illustrator etc…). The digital version should be scalable and usable in any identity system applications.



Identity System (40 marks)

You will be creating a brand for yourself that will expand on your early exercises to include a logo, identity system, and fit those elements into your portfolio. Your identity system needs to be physically made. This means it needs to be printed and prepared on your chosen material and presented in your intended configuration.

January Report Assignments Due

1. Cycle 1 Layouts
2. Layout Mockups
3. Field Assignments (3)
4. Viking Logo
5. Branded Portfolio Pieces (5)
6. Helvetica Questions

Helvetica

Watch the documentary Helvetica and answer the following questions in full sentences (20 marks)

1. 
   
   DescribeHelvetica – what are some core visual characteristics of the font?
   
   
   
2. 
   
   Provide a brief history of the typeface. What was so different about Helvetica from other typefaces?
   
   
   
3. 
   
   Choose one of the people in the film who supported helvetica, explain his/her argument.
   
   
   
4. 
   
   Choose one of the people in the film who dislikes helvetica, explain his/her argument.
   
   
   
5. 
   
   Having just watched an entire documentary devoted to a single typeface, what is your position on Helvetica? Explain.