Summative Part 1 (200 marks total)

You will be creating a branded portfolio of your work from a variety of media.

For your portfolio you will need: a logo, identity system, artist/designer statement, 5 chosen pieces prepared and formatted to a consistent size, and a means of containing all of the information (portfolio, book, custom folder etc…). Be sure to allow for expansion in your portfolio as you will be asked to expand it later in the course.

When you submit your portfolio, be sure to include everything labelled, in order.



BRAND (140 Marks)

Planning (30 marks)

Develop a plan for your brand and include: colour choices, style, intended audience, personality, tactile qualities, printing techniques, and media.

Choose 2 identity system pieces (i.e. business card, letterhead, stickers, posters, etc…)



Statement (30 marks)

Continuing from your earlier work in the year, create a 1-2 paragraph statement describing your graphic/artistic/academic/creative practice. The statement should act as a primer to someone who does not know you and help them to understand your approach, your style, and your ideas. The writing should suit your overall brand. The writing needs to be clear and concise



Logo (40 marks)

Develop a logo for yourself This could be created using any medium (paint, drawing, mixed media, sculpture) as long as the final product can be translated into a digital version. Be sure to design something that is unique to you.

Create 10 thumbnail sketches of your logo. Choose the approach you want to take. Create a finished version of your logo in any medium. If your finished logo is not digital, digitize it (photograph or scan it, recreate it in Illustrator etc…). The digital version should be scalable and usable in any identity system applications.



Identity System (40 marks)

You will be creating a brand for yourself that will expand on your early exercises to include a logo, identity system, and fit those elements into your portfolio. Your identity system needs to be physically made. This means it needs to be printed and prepared on your chosen material and presented in your intended configuration.