Brand by HannahK

The idea behind my brand is simple: don't actually choose an image, instead, develop a way to relay ideas and messages through an easily recognizable aesthetic. Basically, choosing an overall look as my signature "thing" instead of a logo. I decided I wanted to choose really simplistic lettering, accompanied by generally unimpressive line drawings, as well as dark strong shadows created by natural sunlight. I wanted the lettering to have an older, dirtier look so I found letters that were basically porous and I soaked them in coffee overnight. They turned out a disgusting yellow colour, that reminds me a little of dirty teeth. But in a good way.